A major brand refresh for Cardano *
How IOHK Creative redesigned the brand with form following function
7 June 2018 9 mins read
In January, Charles Hoskinson messaged to say he’d come across an online video that he wanted us to check out. I took a look at the link he sent, and found that it was indeed eye catching. A cryptocurrency fan had studied Cardano, and had made an animation of its development history. The data visualisation showed each piece of Cardano code appear on the screen as a brightly…
Just who was Daedalus? It was the first of many questions the design team had to answer when we started work to find a logo for the digital wallet that will store the Ada cryptocurrency. Daedalus is an unusual name. We were in Riga, on an IOHK working sprint last autumn, when we got the brief to develop the visual identity and brand for the wallet, so the first thing we did was…
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